Creating content ecosystems that connect, convert and build lasting brand value.

I’m Julianna Barnaby — a content and brand strategist with 15+ years’ experience building high-performing editorial platforms, shaping narrative-led brands and leading creative teams across digital, video and social.

As the founder of Discoveries Media, I’ve launched and scaled multi-platform brands like London x London, The Crafts Collective and The Discoveries Of. I’ve directed teams, grown audiences into the millions, and developed content strategies that deliver impact and clarity.

I’m currently open to Head of Content or Brand Director roles — and available for select strategic consultancy work.

I specialise in:

• Editorial & content strategy

• Brand voice & narrative development

• Audience growth through SEO & storytelling

• Cross-platform content creation (social, video, UX, email)

• Campaign strategy & creative leadership

• Team-building, mentoring & cross-functional collaboration

• Building strategic and commercial partnerships with relevant external stakeholders